Data has dramatically expanded into everyday life – think Big Data – and questions about how data is represented and communicated have become a key issue, more particularly when it comes to data dealing with complex social issues.
Traditional visual representational methods struggle to support publics in gathering insights and engaging with complex, abstract, multi-dimensional sets of data so that awareness and knowledge is increased. In this context, the use of sound to represent data has, in recent years, gained momentum.
If readers don’t relate to the information, they are less likely to act and use it. (Paul Slovic)